Industrial Valet - Sime Darby Industrial’s E-commerce platform launched with Digi

Puchong, 27 July 2018 – Aligned with its strategy to embrace Industrial Revolution 4.0, Sime Darby Industrial Sdn Bhd (SDI) and Digi Telecommunications (Digi) under its digital business arm, Digi-X today launched Industrial Valet, a dedicated e-commerce platform selling industrial heavy equipment parts and merchandise directly to customers.

Industrial Valet –, touted as one of its kind in Malaysia, was created exclusively with SDI’s customers in mind. It is the answer to the increasingly demanding customers who value speed, efficiency and value-added innovative services. Delivering solutions faster will lower costs, and the savings will eventually be passed on to customers. 

The e-commerce platform functions as an additional sales channel, enhancing and adding value to customer experience. SDI’s customers now have the convenience of purchasing parts and merchandise with just a few clicks online. 

Going digital has also created a new window of opportunity for SDI to pursue new customers, while closely tracking and monitoring customers’ buying patterns and purchase behaviours, so as to be able to enhance customer experience, optimise customer lifetime value and earn their loyalty. 

Currently, there are almost 500 unique parts and merchanise available for online purchase, with more items to be added to the inventory in the near future. Orders will be delivered right to customers’ doorsteps.

“Sime Darby Industrial Malaysia is driving continuous improvement and intensifying efforts to cater to the needs of our customers with the launch of the Industrial Valet e-commerce platform. Industrial Valet was conceptualised for our current customers, and those with whom we have yet to reach out to. We are embracing innovation through online and digital platforms, both of which are rapidly becoming the new frontier of growth globally.” said CK Teoh, Managing Director of Sime Darby Industrial Sdn Bhd.

According to Praveen Rajan, Digi’s Chief Digital Officer: “Industrial Valet is a solution unique to SDI, built based on a thorough understanding of SDI’s e-commerce strategy and the changing needs of its customers. The platform works as a new digital sales channel available across any smart device and provides SDI a new way to serve its customers in an easy, adaptable and efficient manner – from enabling customers to buy directly off to equipping SDI’s sales team to use it as a digital catalogue when meeting customers. Our goal in working with enterprises like SDI is to help them clearly understand, built and leverage digital solutions that make sense for their business growth, and we believe we are in the best position to be their trusted digital partner, sharing insights and best practices learned from our own digitisation experience and development expertise.”

“Digi is pleased to collaborate with Sime Darby in yet another milestone in their digitisation journey, adding to our existing offerings to SDI such as connected vehicles with iFleet, and borderless connectivity for their employees. This is a good example of multi-layered partnerships that we believe in, where we are committed to bring value to all facets of our partners’ business,” added Albern Murty, Digi’s Chief Executive Officer.

SDI collaborated with Digi to transform its legacy business due to Digi’s own experience and key learnings from its digital journey. Digi is responsible to build the Industrial Valet e-commerce platform, integrating existing backend systems and driving leads to the website. Digi will also consistently improve and add new features to the platform as the online business evolves. With the launch of SDI’s e-commerce platform, Digi looks forward to enabling other businesses who seek to experience their own digital transformation. Businesses who are interested in this service can look forward to more offerings from Digi Business very soon.

About Sime Darby Industrial Sdn Bhd
Sime Darby Industrial Sdn Bhd, a leader in the heavy equipment business, represents Caterpillar and a range of allied brands, offering a comprehensive range of heavy equipment products and services across Asia Pacific. Sime Darby Industrial Sdn Bhd is among the world's largest Caterpillar dealers and carries a comprehensive range of industrial solutions via its Allied Solutions portfolio across a network of more than 110 branches throughout the Asia Pacific region. Sime Darby Industrial Sdn Bhd also distributes leading heavy equipment brands such as New Holland and Kubota agricultural tractors, Terberg terminal tractors and Perkins engines. The division has operations in Australia, Brunei, China, Christmas Island, Hong Kong, Malaysia, Maldives, New Caledonia Papua New Guinea, Singapore and Solomon Islands.

For further information, please contact: 
Regina William
Tel: +6019 299 0470

About Digi
We are a mobile connectivity and internet services provider enabling 11.8 million Malaysians to get the most benefit out of an increasingly connected world. With a strong legacy of product and service innovation delivered on our advanced 4G+ network, Digi has an ambition to become customers’ favourite digital partner, providing relevant, personalised and engaging digital products and services that will further enable all Malaysians’ digital lifestyles. This is because we believe digital communication empowers everyone to improve their lives, build societies and secure a better future for all. Listed on Bursa Malaysia, Digi is part of global telecommunications provider Telenor Group and is a leader in driving progressive and responsible business practices. For more information about Digi, visit

For further information, please contact: 
Robert Chan
Tel: +6016 323 5131

Nur Azlyn Abdul Rahman
Tel: +6016 336 3327
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